Does Blogging Help SEO?

The explosion of the internet has provided opportunities for businesses to obtain world-wide recognition. With the click of a mouse, consumers can have access to company products, services and general information. One might think that something this simple does not require much effort. However, the "build it and they will come" concept does not work when it comes to a company's presence on the Internet. The answer is the use of blogs with search engine optimization (SEO), which can increase the volume and quality of traffic to your company's website. The result is maximized revenue potential.

SEO uses keyword placement in search engines that optimizes your appearance within the first page. A blog discussion that has targeted keywords and phrases will place your website on the first page of returned searches, rather than within the third or fifth page. There are several ways to capitalize on this opportunity. Identify keywords that result in more subscribers and leads to increased sales. Strategic placement of the keywords will establish a theme. Your site feed(s) can also promote your blog, and frequent updates position it for more returns. You can devote less time to long posts, and have more time for customer sales.

Targeted keywords are important for building a long-term commitment with potential customers, and avoiding drive-by appearances. It is not necessary to be an expert blogger when you harness the power of SEO tools. Blogs naturally attract search engine traffic when keywords related to your industry are interwoven within a blog entry. However, you are not limited to the blog text. Establish a theme through the use of keyword repetition on the entire page; titles, category names and URLs are idea sources for natural placements without the appearance of keyword stuffing. The last thing you want is to give potential customers the impression that your web site is just one big chunk of spam.

And then there is the ping. Pinging is a signal to ping servers that notifies search engines when your blog has a new post. The value in this is that your site advances in page rank. You will achieve the best results by pinging during one of the hottest spots of the day, rather than in 10 or 15 minute intervals. Knowing when to schedule updates is a challenge to ensuring your posts are captured in the top tier searches from the ping. Web site statistics show how often your site receives spider visits. Use this information and learn when to feed the spider for frequent visits. Small changes draws search engine traffic and sets you apart from the competition. Your site gives customers what they are looking for, and you never have to worry about grappling for attention.